MASTER THESIS

SUBJECT: Creativity – An Unrecognized Resource in the Field of Healthcare

Project Partner: Zurich University of the Arts, MAS Creative Practice

ABSTRACT

The scope of creative thinking in the field of healthcare is not yet well developed!

In a world characterized by constant change, ever-increasing performance requirements and increasingly scarce resources are putting a strain on all areas of the healthcare system and every single person. New forms of cooperation and finding solutions are required.

For years, the World Economic Forum has identified creative thinking as one of the most important future work skills, ranking it second in 2023.
It has been proven that this extremely important future skill has hardly been used in the healthcare sector to date, especially not in direct patient care. However, this is precisely what is at the heart of the hospital environment.

In standardized everyday hospital life, employees are required to align their work with carefully created and tested standards. More and more frequently, however, such standardized interventions in the care of complex patient situations and clinical pictures do not achieve the desired therapeutic success. Employees are required to find ways to effectively care for patients according to their individual needs. Such problem-solving processes require creative thinking. Although modern educational concepts already promote the development of creative skills, there is consistently no successful transfer to practice. Unused resources lie fallow.

This research project aims to convince people who manage change in the healthcare sector to recognize the value of creative thinking and make it accessible to all professional groups working in this field.

The first part examines the theoretical foundations of creativity. The second part is dedicated to practical transfer in the healthcare sector. Spaces for creative thinking are identified, their indication is demonstrated on the basis of literature and examples of successful practice transfers (best practices) are explained.

The PDF of the entire documentation can be requested via:
studio@beatewoehrle.com