LECTURE: DESIGN THINKING

SUBJECT: Design Thinking
„Developing new product and service solutions for the customer - beyond what we expect.“

What is design thinking exactly? Why is it so successful today? How precisely can it succeed? Why is the cultural context so important?
Explaining theoretical basics and illustrative practical examples.

Project Partner: PSI, Messe Düsseldorf

„Logic will get you from A to B. Your imagination will take you anywhere.“
Albert Einstein