„COLOR CONVERSATION“

Crossover Design: Colour – Colour

Although most colours stand for certain moods and atmospheres, each person perceives them in a very individual way. Each colour triggers specific memories, especially because of its particular taste, smell and sound. Accordingly, the choice of colour must be adapted to the expression of a product, its form and its targeted markets.
The quality and quantity of the colours used must be coordinated and balanced. In addition, various emotional effects need to be investigated and tested.

Project Partner: Rosenthal Studio Linie

„Creative and challenging design work cannot be derived from theory. Beate can rely on a high level of visual competence and her natural feeling for colours and shapes in her work.“
Moritz Zwimpfer, Graphic Designer and Author