«I believe in the power of narrative and holistic product design. Every product needs its story, influencing its users without dominating them. This story can be clarified and transported most authentically when evolved by the product designer oneself.» Beate Woehrle

 
German designer Beate Woehrle currentliy lives and works in Zurich. She designs narrative yet functional products whilst carefully observing markets and trends, determined to match her designs with people’s needs and desires.

Initially she started her work with a more conceptual approach and concentrated on more complex making processes. Her focus has in the meantime shifted towards industrial reproduction of products on larger scales. Nevertheless she kept the aspect of storytelling characteristic in her work, both, in the user’s personal environment but also, as importantly, at the POS. Besides she constantly developed her early background in graphics. In addition, both postgraduate degrees enable her to offer clients a complete service from the very first moment of research up to marketing and branding products.

Alongside this she has established collaboration with various partners within the fields of designing and making, being able to handle complex interdisciplinary projects, still guaranteeing customer tailored and holistic solutions.